Why Blog?

Many people ask, "Why do I need a blog if I have a website?" .  Blogs are a great way to add up to date content.  I prefer to have blogs links worked into a website, that way when your consumers look at your website they can read about what is going on now.

Do you have a new product you are launching?
Are you doing an event somewhere?
Are you offering a training or seminar?
Do you have something to say about the industry you are in? 

Blogs are also a great tool to use in conjunction with email blasts.  I love to start and article on an email blast and link back to the blog for the full article.

How does your company use there blog?